At the Third Federal Shift “The Power of Russia: Siberia” of Biryusa: Territory of Proactive Youth All-Russian Youth Education Forum the show of the unique branded clothes collection with the Yenisey Siberia symbols was organized. The visual fundament for the collection was the petroglyphs, the rock drawings that reflected the historical epochs from the Neolith to the early 20th century. The history of civilizations in the Yenisey Siberia counts over 8000 years. The petroglyphs are an amazing unique art example, an ancient way of conveying information to the successors.
The participants and guests of Biryusa: Territory of Proactive Youth were demonstrated different pieces of branded clothes: T-shirts, hoodies, sweatshirts, baseball caps. The clothes are functional and suitable for casual wear, at the same time bearing an important cultural context. The pieces carry the key symbols of the Yenisey Siberian ethnicities found on the cave drawings in the territories of the three regions: Krasnoyarsk Region, the Republic of Khakassia and the Republic of Tuva.
The first settlers of Siberia referred to the cave and rock drawings as rupestrian drawings. These drawings are more than just mysterious signs of the past; they open a way into the spiritual world of our ancestors, helping us to study their lifestyle and rituals. The rupestrian drawings of the Yenisey Siberia are closely connected to its history. They present a number of styles and recognized images the scientists use to date and classify them. The main images that underlaid the collection were the images belonging to different historical periods and cultures: Afanasyevo, Okunevo Andronovo, Karasuk, Tugar, Tashtyk, Skyth-Sarmath.
The Yenisey Siberian regions, i.e. Krasnoyarsk Region, the Republic of Khakassia and the Republic of Tuva, offer the tourists from all over the world some unique routes with Arctic landscapes in the north and the milder climate in the south. This is the reason why it is so important to build a well-designed strategy from the territorial brand development and promotion points of view. Creation of recognized visual images is a way of positioning the Yenisey Siberia through its history and presenting the capacities of the cultural and educational tourism”, believes the Head of the Regional Agency for Tourism Yulia Verkhushina.
The Yenisey Siberia is a special territory united by a common history and culture. The ethnicities living along the banks of the great river left their message to the successors. The petroglyphs are a unique cultural code for the next generations to read and understand. The first series of the branded clothes was based on the images that are easiest to interpret for all people living in the Yenisey Siberia regions.
It should be also noticed that the Yenisey Siberian Petroglyphs collection is based on the estampages of the cave carvings described in the “Middle Yenisey Cave Carvings”, “Oglakhta Cave Carvings”, “Ancient Siberian Petroglyphs” albums. The collection was designed by the specialists of ArtStyle group in cooperation with the Yenisey Siberia Development Corporation.
