Offer to the investor
Total project cost: 250 mln rub
Capital planned to be raised: 125 mln rub and above
Objective of investment: development of healthy ready-to-eat food delivery chain
Investment options: company share 40%, or an investor may participate after the expenses have been repaid
Internal rate of return (IRR): 36%
Planned payback period: 8-12 months
The healthy nutrition segment is one of the most rapidly growing ones in the global food and beverage market. The demand for healthy nutrition in Russia is high and continuously growing: the present rate of population engagement in the healthy nutrition culture is 13%. At the same time, the food expenditures of the population reach 35-40%. With the latest events of 2020 in mind, the ready meal delivery market is a promising domain for business development.
Tasty Day is the leader in the healthy nutrition market of the Republic of Khakassia. The business model includes healthy food delivery, consulting and development of customized diets for any consumer. By the present moment, the company has made up a client base, accumulated experience, gathered a team of specialists and achieved recognition of the brand in the territory of Khakassia In the year 2020, the Company opened its first branch in Krasnoyarsk and started a YouTube channel. The experience acquired in Abakan was later applied in Krasnoyarsk.
The project includes popularization of the Tasty Day brand, development of the ready-to-eat healthy food delivery chain expected to include 3000 outlets in different cities of Russia and 500 outlets in the CIS countries, as well as launch of the additional semi-finished food production workshop to minimize the outlet expenditures.
The project is targeted at entire Russia and CIS countries. It is expected to cover over 300 cities with a minimum population of 50 thousand people.
At the moment, the project is at the implementation stage: the operation permission documents have been collected, two branches in Abakan and Krasnoyarsk have been commissioned, the client base has been made up and a professional team has been gathered, the financial model and chain development strategy have been developed.
In the nearest future, the investment will be needed to open two semi-finished foods production workshops (150 million roubles) and 241 delivery shops (100 million roubles). Further development of the chain is expected to be financed with the income gained.